XÍRENA (pronounced SUH-REN-UH) was founded by Creative Director Dierdre Roffoni, a Californian native, that fell in love and was inspired on her travels to Formentera, Spain.

While every season features something new, XÍRENA is timeless, effortless, and to those in the know, easily recognisable by the iconic red bar tack. The brand will continue to evolve and grow, but the promise is always the same. Designed in LA and made to live in.

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