THE UPSIDE strives towards the philosophy of a healthy lifestyle made attainable through activewear that is informed by fashion without abandoning functionality. 

Living between New York and Hawaii and practicing yoga daily, THE UPSIDE’s Founder Jodhi Meares identified a gap in the market for activewear informed by fashion. THE UPSIDE’s early ethos laid in establishing a bold brand that catered to sartorially sophisticated and time savvy individuals who led demanding lives but cherished their training