P.E NATION was concepted in Sydney, Australia by Pip Edwards and Claire Tregoning. P.E NATION is for ALL women, ALL Day, EVERY day. Women are encouraged to JOIN THE NATION, to FEEL included in the P.E mission, to shape the way you live; to FEEL that warm welcome, to ride the journey with the brand, and never look back. Where women can be fit, strong, bold, individual, fun and independent yet supported, and part of a movement of like-minded women doing life, just like you.
P.E NATION was born from a universal need for multi-faceted active wear, given the global shift towards juggling a fast pace life. The lifestyle trend of women wearing active wear all day, showcased an actual gap in the market, highlighting the need for fashion-active wear: active wear, that is design-driven and led by relevant global fashion trends, with curated seasonal colours, and considered silhouettes, styled and outfitted in a fashionable way, yet working with key performance fabrications and technical properties attributed to sportswear.