J BRAND is a leader not just in the sustainable denim and fashion spaces—they aim to embody the elevated lifestyle of today’s consumer. They create denim and ready-to-wear pieces with an emphasis on innovation and sustainability, and a keen awareness of the impact they have on the world at large. Passionate in their belief that the person makes the outfit, not the other way around.
J BRAND was originally founded in 2005 in Los Angeles. At the brand’s first fittings, the designers renounced the relaxed fit that was mainstream at the time, and the first true skinny jean was born. As the first denim company to introduce a skinny silhouette to the global market, J BRAND soon introduced other directional silhouettes and fabrications. Today, these styles are the foundation of their DNA and are known as permanent Icons.